Distributor & Shopkeeper

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What is Factory Direct?
When a consumer purchases goods directly from the manufacture, it is referred to as buying factory direct, or making a direct buy. The factory direct option was facilitated in the 1990s by the development of e-commerce and through distribution of catalogs. Major factories, like Dell Computer, started marketing products directly to their market, rather than going through a traditional tiered sale system. Some consumers prefer to buy goods factory direct, as they tend to be less expensive.
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